"The Big Apple" is a nickname for New York City. It was first popularized in the 1920s by John J. Fitz Gerald, a sports writer for the New York Morning Telegraph. Its popularity since the 1970s is due to a promotional campaign by the New York Convention and Visitors Bureau, known now as NYC & Company.
"The Big Apple" is a nickname for New York City. It was first popularized in the 1920s by John J. Fitz Gerald, a sports writer for the New York Morning Telegraph. Its popularity since the 1970s is due to a promotional campaign by the New York Convention and Visitors Bureau, known now as NYC & Company.
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